AUGER NEWS

 

Quebec bread for Allô Mon Coco

The President of Boulangerie Auger, Guillaume Talbot and the President of the food chain Allô Mon Coco, Tom Bountis, have just concluded an agreement that will allow Boulangerie Auger to supply bread, the 18 restaurants Allô Mon Coco, specializing in The lunches. This long-term agreement will ensure the customers of this restaurant chain in the Montreal region that the bread they consume is not only Québécois, but is made entirely of Quebec flour.

Read the press release


Boulangerie Auger produces the only sliced bread made from 100% Quebec wheat
How do we compete with the giants of sliced bread such as Multi-Marques and Weston?

“We have to differentiate ourselves,” says Raymond Talbot, president of Boulangerie Auger in Saint-Jérôme, who produces 45,000 loaves a week – 100 times less than Multi-Marques.

Read the full article on lesaffaires.com

——————————————————-

Rebirth with Quebec wheat
It plays hard in the sliced bread market. To stand out (and survive!), One of the few family-owned industrial bakeries in Quebec uses wheat from our farmers.

When Raymond Talbot and his son Guillaume acquired Boulangerie Auger in 2006, the company of Saint-Jérôme was in bad shape. “A year later, we decided to turn to Quebec flour,” says Guillaume. It was to position us on the market, distinguishing us from other sliced breads. ”

Read the full article onlebulletin.com

——————————————————-

Auger buys Sainte-Agathe Boivin Bakery

The Boivin Bakery in Sainte-Agathe-des-Monts passes through the Boulangerie Auger in Saint-Jérôme. The two bakeries in the Laurentians are joining forces to consolidate their position as the only baker in the region.

Charles Boivin and his staff in Sainte-Agathe-des-Monts will keep their jobs and join a team of 65 workers. Auger has large modern facilities of more than 20,000 square feet in Saint-Jérôme.

Read the full article onargent.canoe.ca

——————————————————-

First all-Quebec sliced bread

The bakery does not intend to accept this Quebec retreat and officially launches the first sliced bread made with 100% Quebec flour. The project had been under way for several months, but the boulangerie of Saint-Jérôme and the Mills of Soulanges were waiting to see the harvest of this year [2008] before launching.

Read the full article on laterre.ca